Statement of Principles and Strategic Purpose

Last updated: May 3, 2025

1. Identity and Nature of the Project

Merkava is a business initiative led by an independent professional operating as a sole proprietor under ethical, strategic, and technological standards of the highest level. Although not yet incorporated as a legal entity, Merkava conducts itself as a professional, transparent, and excellence-driven organization in every service it provides.

This charter serves as a clear and public declaration of the foundation on which the Merkava brand is built: its vision, mission, values, and operational philosophy.

2. Mission

To make emerging technologies — such as artificial intelligence, data analytics, and professional web design — accessible and understandable to small and medium-sized businesses, entrepreneurs, and visionaries seeking to grow, innovate, and differentiate themselves.

We do not simply offer services; we deliver tools for strategic empowerment in the digital era.

3. Vision

To become a benchmark in Latin America and the Spanish-speaking world for technology-driven business growth, always guided by a human-centered, ethical, and disruptive mindset.

4. Operating Model

Merkava works through an intelligent subscription system, providing continuous access to consulting, tools, and strategic technological guidance. This model is:

• Scalable: adapting to the size and maturity of each business
• Flexible: allowing clients to choose their level of support and tools
• Ethical: with no hidden fees or fine print
• Transparent: clients can cancel, pause, or modify their plan at any time

5. Core Values

Digital Ethics
We apply artificial intelligence and automation responsibly, avoiding bias, respecting privacy, and complying with applicable regulations (GDPR, LFPDPPP, CCPA).

Strategic Simplicity
We seek clarity in complexity. Our solutions are simple but deeply effective.

Exponential Value
Every tool or strategy delivered must generate measurable impact, ROI, and learning. We don’t work by the hour — we work by outcomes.

Continuous Learning
Each client, mistake, and success improves us. Merkava is in a constant state of evolution.

Professional Empathy
We listen deeply. We understand our clients’ challenges because we are entrepreneurs too. Our relationship is that of partners, not vendors.

6. Commitment to Transparency and Legal Integrity

While Merkava is currently not incorporated as a legal entity, it complies with all applicable legal, fiscal, and privacy obligations under Mexican law for sole proprietorships, including:

• Issuing official electronic invoices (CFDI)
• Protecting personal data according to Mexico’s Federal Law on the Protection of Personal Data (LFPDPPP)
• Voluntary adherence to best practices derived from international frameworks like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA)

7. Final Statement

Merkava is not just a service provider. It is a declaration of principles turned into action.
Technology guides us, but ethics define us. We believe in a future where digital solutions are no longer a privilege of large corporations, but a catalyst for the brave who dare to build something of their own.

We invite every client, partner, or collaborator to view this charter not as a formality, but as a promise —
A promise of integrity, strategy, and meaningful impact.